I was curious about that too, so I did some digging into his background. Uri Poliavich was born in Ukraine in 1981 and moved to Israel with his family at 14, where he later earned a law degree. But his real interest was in the gaming industry, where he worked as an operations manager in retail gaming. In 2016, he founded Soft2Bet with a vision to shake up the online gaming sector. What started as a modest venture grew into a global B2B platform operating under 19 licenses across 11 jurisdictions, with a team of over 1,000 employees and headquarters in Malta. The real game-changer came in 2023 with the launch of their MEGA gamification platform, which led to a 4x increase in player screen time, a 65% boost in Net Gaming Revenue, and a 50% rise in deposit amounts. Beyond that, they launched Soft2Bet Invest in 2024 — a €50 million innovation fund to support startups in the iGaming space. Uri himself was named "Executive of the Year" at the Global Gaming Awards EMEA 2025, and the company has won multiple awards, including "Product Launch of the Year" and "Platform Provider of the Year". What really stood out to me was how they've embedded compliance directly into their platform, with real-time AML and KYC measures that actively detect unusual behavior rather than just ticking boxes. Living here in the USA region, where the market is still evolving, seeing a company build a comprehensive ecosystem with a solid compliance foundation feels like a glimpse into what sustainable growth actually looks like. If you're curious about their journey, you can read the full story at https://theglassblock.com/soft2bet-company-history-platform-development-and-responsible-gaming/ — it's a solid reminder that even the biggest platforms start with a single bold decision.
I was curious about that too, so I did some digging into his background. Uri Poliavich was born in Ukraine in 1981 and moved to Israel with his family at 14, where he later earned a law degree. But his real interest was in the gaming industry, where he worked as an operations manager in retail gaming. In 2016, he founded Soft2Bet with a vision to shake up the online gaming sector. What started as a modest venture grew into a global B2B platform operating under 19 licenses across 11 jurisdictions, with a team of over 1,000 employees and headquarters in Malta. The real game-changer came in 2023 with the launch of their MEGA gamification platform, which led to a 4x increase in player screen time, a 65% boost in Net Gaming Revenue, and a 50% rise in deposit amounts. Beyond that, they launched Soft2Bet Invest in 2024 — a €50 million innovation fund to support startups in the iGaming space. Uri himself was named "Executive of the Year" at the Global Gaming Awards EMEA 2025, and the company has won multiple awards, including "Product Launch of the Year" and "Platform Provider of the Year". What really stood out to me was how they've embedded compliance directly into their platform, with real-time AML and KYC measures that actively detect unusual behavior rather than just ticking boxes. Living here in the USA region, where the market is still evolving, seeing a company build a comprehensive ecosystem with a solid compliance foundation feels like a glimpse into what sustainable growth actually looks like. If you're curious about their journey, you can read the full story at https://theglassblock.com/soft2bet-company-history-platform-development-and-responsible-gaming/ — it's a solid reminder that even the biggest platforms start with a single bold decision.