Is app engagement becoming more important than bonuses in online betting?
A few years ago everyone talked mostly about promo offers, but now it feels like the biggest competition is around UX and keeping users active. Some apps are clearly designed much better than others. Anyone else noticing this shift?
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Yeah, I’ve noticed the same thing recently. Bonuses still matter, but it feels like companies are putting way more effort into user experience, personalization, and keeping people engaged inside the app longer. I actually came across this article about it: https://sbcamericas.com/2024/06/20/soft2bet-thinks-key-to-us-market-is-keeping-users-on-the-app/ — it explains really well how engagement and retention are becoming a major focus in the industry now.